Tuesday, February 19, 2013

Next Up at Hugh: Furniture

Hugh opened with a bang for the holidays, but the long-term view at Hugh is geared toward much more than just gift-giving. In January we got the ball rolling on the next phase of offerings at Hugh: furniture.

Hugh has a very specific inspiration - the classic, masculine style of the mid-century bachelor pad - but also a philosophical mandate to provide items of great style without costing a fortune. Finding a furniture line, then, could have been a struggle.

Fortunately, I'd worked with a wonderful company based in Toronto called Gus Modern - they provided the stunning sectional in the original Hugh "retail happening," and the cozy fireside settee in Hugh for the Holidays - and I'm working with them again.

Gus Modern excels at making upholstered furniture with real classic modern lines that embody the best of residential furniture design of the 50s and 60s.  Fantastic sofas, sectionals, chairs and ottomans form the bulk of their collection, but they also make some sensational dining and occasional tables.  And the best part? Lead times run about two weeks.

I'm also doing something a little different with floor models this time around. To keep things interesting and to show the breadth of the Gus Modern collection, there will be a speedy discounting policy.  Once an item is in the store for two calendar months it will be discounted 10%.  The next month 20%.  And the next month 30%.  Discounts stop at 30%, and this applies to upholstered furniture only.  The first discounts will kick in April 1.

There are several floor models in the store now, and we've been taking orders since they arrived.  Consider this a formal announcement: if you are looking for new furniture, come and check out Hugh!

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